Prompt This.

The Biggest Shift in AppSec Isn’t About AI (or CI)

Mapping what’s actually shifting in AppSec, why AI-native IDEs matter earlier than most teams think, and where GTM narratives quietly break.

Jan 16 • Vika Guseva

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August 2025

Pricing Playbook for Products That Could Be Forked Tomorrow

AI changes the pricing game. Compute is expensive. Features are easy to copy. And “free forever” is not a business model - it’s an infrastructure burn…

Aug 31, 2025 • Vika Guseva

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5 AI Frameworks to Speed Up Marketing Without Losing Your Mind

I’ve spent years helping technical founders turn “we built a thing” into “we’re getting users.” These five frameworks are my response to all the fuzzy…

Aug 6, 2025 • Vika Guseva

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July 2025

What’s Your Funnel Actually For?

Hint: Not for reporting. For revealing what’s broken.

Jul 24, 2025 • Vika Guseva

The Rise of the AI-First Marketer: Skills, Systems, and Shifts

AI isn’t replacing marketers. It’s redefining what great looks like.

Jul 17, 2025 • Vika Guseva

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June 2025

What I’d Actually Do at Offline Events in 2025 (If Pipeline Mattered)

Offline events aren’t dead. But most teams still treat them like it’s 2013. Here’s a sharper 2025 playbook built for pipeline, not presence.

Jun 30, 2025 • Vika Guseva

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Stop Chasing Channels. Start Crafting Formats.

Everyone’s in the same inboxes, fighting over the same tired feeds, remixing the same templates from 2019. So the obvious question becomes: What’s left?

Jun 25, 2025 • Vika Guseva

The Banner Barometer Framework: Before You Blame CAC, Check the Creative

So I built one: the Banner Barometer — a practical framework for evaluating static ads, now powered by AI to make the whole process faster, smarter, and…

Jun 20, 2025 • Vika Guseva

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Your Next Marketing Hire Shouldn’t Be a Prompt (Unless You Hate Results)

Most people are using AI to do mediocre work faster. The smart ones are using it to do better work differently.

Jun 17, 2025 • Vika Guseva

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July 2023

5 drivers of marketing strategy for B2B startups

Here are the five lessons I learned while working in hyper-growth B2B SaaS startups and managing a marketing function.

Jul 16, 2023 • Vika Guseva

February 2023

The 6 most common mistakes startups make in building demand generation

Read this article to learn some mistakes that should be avoided by early stage startups that want to build a solid demand gen strategy.

Feb 6, 2023 • Vika Guseva