Archive - Vika's Newsletter

AI in Marketing: My Honest Thoughts on How It’s Changing the Game

Let’s talk about AI in marketing. It’s everywhere right now, and honestly, it’s changing the way I work—for the better.

Nov 17, 2024 •

Vika Guseva

July 2023

5 drivers of marketing strategy for B2B startups

Here are the five lessons I learned while working in hyper-growth B2B SaaS startups and managing a marketing function.

Jul 16, 2023 •

Vika Guseva

February 2023

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