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Pricing Playbook for Products That Could Be Forked Tomorrow
AI changes the pricing game. Compute is expensive. Features are easy to copy. And “free forever” is not a business model - it’s an infrastructure burn…
10 hrs ago
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Vika Guseva
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Pricing Playbook for Products That Could Be Forked Tomorrow
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5 AI Frameworks to Speed Up Marketing Without Losing Your Mind
I’ve spent years helping technical founders turn “we built a thing” into “we’re getting users.” These five frameworks are my response to all the fuzzy…
Aug 6
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Vika Guseva
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5 AI Frameworks to Speed Up Marketing Without Losing Your Mind
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July 2025
What’s Your Funnel Actually For?
Hint: Not for reporting. For revealing what’s broken.
Jul 24
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Vika Guseva
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What’s Your Funnel Actually For?
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The Rise of the AI-First Marketer: Skills, Systems, and Shifts
AI isn’t replacing marketers. It’s redefining what great looks like.
Jul 17
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Vika Guseva
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The Rise of the AI-First Marketer: Skills, Systems, and Shifts
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June 2025
What I’d Actually Do at Offline Events in 2025 (If Pipeline Mattered)
Offline events aren’t dead. But most teams still treat them like it’s 2013. Here’s a sharper 2025 playbook built for pipeline, not presence.
Jun 30
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Vika Guseva
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What I’d Actually Do at Offline Events in 2025 (If Pipeline Mattered)
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Stop Chasing Channels. Start Crafting Formats.
Everyone’s in the same inboxes, fighting over the same tired feeds, remixing the same templates from 2019. So the obvious question becomes: What’s left?
Jun 25
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Vika Guseva
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Stop Chasing Channels. Start Crafting Formats.
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The Banner Barometer Framework: Before You Blame CAC, Check the Creative
So I built one: the Banner Barometer — a practical framework for evaluating static ads, now powered by AI to make the whole process faster, smarter, and…
Jun 20
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Vika Guseva
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The Banner Barometer Framework: Before You Blame CAC, Check the Creative
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Your Next Marketing Hire Shouldn’t Be a Prompt (Unless You Hate Results)
Most people are using AI to do mediocre work faster. The smart ones are using it to do better work differently.
Jun 17
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Vika Guseva
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Your Next Marketing Hire Shouldn’t Be a Prompt (Unless You Hate Results)
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July 2023
5 drivers of marketing strategy for B2B startups
Here are the five lessons I learned while working in hyper-growth B2B SaaS startups and managing a marketing function.
Jul 16, 2023
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Vika Guseva
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5 drivers of marketing strategy for B2B startups
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February 2023
The 6 most common mistakes startups make in building demand generation
Read this article to learn some mistakes that should be avoided by early stage startups that want to build a solid demand gen strategy.
Feb 6, 2023
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Vika Guseva
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The 6 most common mistakes startups make in building demand generation
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