Who am I?
I’m Vika Guseva — a Fractional CMO & GTM Architect helping early-stage SaaS and DevTech startups move faster, scale smarter, and finally get their funnel to make sense.
With 10+ years in full-stack marketing roles (across scrappy startups and global scale-ups), I specialize in turning GTM chaos into clarity. I’m also a mentor at GrowthMentor, a Forbes Business Development Council contributor, and the kind of growth partner who’s not afraid to rewrite your messaging or rebuild your funnel from the ground up.
What is this blog about?
This is where I unpack what actually works in early-stage growth.
I write about go-to-market strategy, demand gen, positioning, funnel mechanics, and the messy reality of building systems that scale. You’ll find frameworks, teardown-style insights, lessons from the field, and sharp takes on what’s changing in modern marketing (especially with AI in the mix).
Why subscribe?
Because you’re tired of generic advice.
Because you don’t need another “top 10 marketing tips” list.
Because your startup doesn’t have time to waste on tactics that don’t compound.
Subscribe if you want sharp, strategic, founder-friendly insights on how to scale with focus — from someone who’s been in the room (and built the room) before.
