The Banner Barometer Framework: Before You Blame CAC, Check the Creative

So I built one: the Banner Barometer — a practical framework for evaluating static ads, now powered by AI to make the whole process faster, smarter, and more repeatable.

After 10+ years in marketing, I’ve reviewed more creatives than I can count — from beautifully designed banners that say nothing, to last-minute visuals that somehow work. But one thing that hasn’t changed? The constant need to give creative feedback, often manually, across teams, formats, and time zones.

Eventually, I started asking what many of us are …